<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Keystep Growth &#38; Finance &#124; Achieve: Vision, Action &#38; Results</title>
	<atom:link href="http://www.keystep.com/feed" rel="self" type="application/rss+xml" />
	<link>http://www.keystep.com</link>
	<description>Vision • Action • Results</description>
	<lastBuildDate>Tue, 01 May 2012 13:23:19 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3</generator>
		<item>
		<title>Intelligence Is Overrated? What You Really Need To Succeed</title>
		<link>http://www.keystep.com/intelligence-is-overrated-what-you-really-need-to-succeed</link>
		<comments>http://www.keystep.com/intelligence-is-overrated-what-you-really-need-to-succeed#comments</comments>
		<pubDate>Tue, 01 May 2012 13:23:19 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=529</guid>
		<description><![CDATA[Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement. IQ tests are used as an indicator of logical reasoning ability and [...]]]></description>
			<content:encoded><![CDATA[<div>
<hgroup>
<h1><img src="http://blogs-images.forbes.com/jennagoudreau/files/2012/01/0a5W8U96zq7tz_5260.jpg" alt="Albert Einstein" /></h1>
<p>Albert Einstein’s was estimated at 160, Madonna’s is 140, and John F. Kennedy’s was only 119, but as it turns out, your IQ score pales in comparison with your EQ, MQ, and BQ scores when it comes to predicting your success and professional achievement.</p>
</hgroup>
</div>
<div id="leftRail">
<div>
<p>IQ tests are used as an indicator of logical reasoning ability and technical intelligence. A high IQ is often a prerequisite for rising to the top ranks of business today. It is necessary, but it is not adequate to predict executive competence and corporate success. By itself, a high IQ does not guarantee that you will stand out and rise above everyone else.</p>
<p>Research carried out by the Carnegie Institute of Technology shows that 85 percent of your financial success is due to skills in “human engineering,” your personality and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. Additionally, Nobel Prize winning Israeli-American psychologist, Daniel Kahneman, found that people would rather do business with a person they like and trust rather than someone they don’t, even if the likeable person is offering a lower quality product or service at a higher price.</p>
<p>With this in mind, instead of exclusively focusing on your conventional intelligence quotient, you should make an investment in strengthening your EQ (Emotional Intelligence), MQ (Moral Intelligence), and BQ (Body Intelligence). These concepts may be elusive and difficult to measure, but their significance is far greater than IQ.</p>
<p><strong>Emotional Intelligence</strong></p>
<p>EQ is the most well known of the three, and in brief it is about: being aware of your own feelings and those of others, regulating these feelings in yourself and others, using emotions that are appropriate to the situation, self-motivation,  and building relationships.</p>
<p><em>Top Tip for Improvement: </em>First, become aware of your inner dialogue. It helps to keep a journal of what thoughts fill your mind during the day. Stress can be a huge killer of emotional intelligence, so you also need to develop healthy coping techniques that can effectively and quickly reduce stress in a volatile situation.</p>
<p><strong>Moral Intelligence</strong></p>
<p>MQ directly follows EQ as it deals with your integrity, responsibility, sympathy, and forgiveness. The way you treat yourself is the way other people will treat you. Keeping commitments, maintaining your integrity, and being honest are crucial to moral intelligence.</p>
<p><em>Top Tip for Improvement:</em> Make fewer excuses and take responsibility for your actions. Avoid little white lies. Show sympathy and communicate respect to others. Practice acceptance and show tolerance of other people’s shortcomings. Forgiveness is not just about how we relate to others; it’s also how you relate to and feel about yourself.</p>
<p><strong>Body Intelligence</strong></p>
<p>Lastly, there is your BQ, or body intelligence, which reflects what you know about your body, how you feel about it, and take care of it. Your body is constantly telling you things; are you listening to the signals or ignoring them? Are you eating energy-giving or energy-draining foods on a daily basis? Are you getting enough rest? Do you exercise and take care of your body? It may seem like these matters are unrelated to business performance, but your body intelligence absolutely affects your work because it largely determines your feelings, thoughts, self-confidence, state of mind, and energy level.</p>
<p><em>Top Tip For Improvement:</em> At least once a day, listen to the messages your body is sending you about your health. Actively monitor these signals instead of going on autopilot. Good nutrition, regular exercise, and adequate rest are all key aspects of having a high BQ. Monitoring your weight, practicing moderation with alcohol, and making sure you have down time can dramatically benefit the functioning of your brain and the way you perform at work.</p>
<p><strong>What You Really Need To Succeed</strong></p>
<p>It doesn’t matter if you did not receive the best academic training from a top university. A person with less education who has fully developed their EQ, MQ, and BQ can be far more successful than a person with an impressive education who falls short in these other categories.</p>
<p>Yes, it is certainly good to be an intelligent, rational thinker and have a high IQ; this is an important asset. But you must realize that it is not enough. Your IQ will help you personally, but EQ, MQ, and BQ will benefit everyone around you as well. If you can master the complexities of these unique and often under-rated forms of intelligence, research tells us you will achieve greater success and be regarded as more professionally competent and capable.</p>
<p>&nbsp;</p>
<p>This article was written by Keld Jensen</p>
<div></div>
</div>
</div>

<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=Intelligence+Is+Overrated%3F+What+You+Really+Need+To+Succeed+http%3A%2F%2Fkeystep.com%2F%3Fp%3D529" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/intelligence-is-overrated-what-you-really-need-to-succeed/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ALBANIA – A COUNTRY OF SUPRISING OPPORTUNITIES &#8211; Reception at the Embassy</title>
		<link>http://www.keystep.com/albania-a-country-of-suprising-opportunities-reception-at-the-embassy</link>
		<comments>http://www.keystep.com/albania-a-country-of-suprising-opportunities-reception-at-the-embassy#comments</comments>
		<pubDate>Sun, 15 Apr 2012 13:46:38 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=525</guid>
		<description><![CDATA[Deputy Prime Minister and Minister of Foreign Affairs of Albania Mr. Edmond Haxhinasto will be on a working visit on May 10-11 in Ottawa. On May 10th Deputy Prime Minister and Minister of Foreign Affairs will have meetings and talks with the Canadian counterpart Minister Baird and other high ranking officials. The aim of this [...]]]></description>
			<content:encoded><![CDATA[<p>Deputy Prime Minister and Minister of Foreign Affairs of Albania Mr. Edmond Haxhinasto will be on a working visit on May 10-11 in Ottawa. On May 10<sup>th</sup> Deputy Prime Minister and Minister of Foreign Affairs will have meetings and talks with the Canadian counterpart Minister Baird and other high ranking officials.</p>
<p>The aim of this visit is to further strengthen the excellent political relations between Canada and Albania. Albania since 2009 is member of NATO and it is expected that this fall Albania will take the invitation to start negotiation for full membership into EU.</p>
<p>This visit of Deputy Prime Minister and Minister of Foreign Affairs of Albania Mr. Edmond Haxhinasto will also put the stress on an other important matter- to attract the attention of the business community of Canada toward Albania, until now not very much well known but which is without any doubt a country with plenty of surprising investment opportunities.</p>
<p>On may 11, 2012 a round table presentation will be held with the title &#8211;  Albania&#8217; s investment  opportunities. Deputy Prime Minister and Minister of Foreign Affairs of Albania Mr. Edmond Haxhinasto is expected to open this meeting.  The CEO of Albanian Investment Development Agency (AIDA),  Ms. Eneida Guria will present in concrete terms the investment opportunities in Albania.</p>
<p>Why Albanaia?  With its developing market economy, Albania offers many opportunities for investors &#8211; property and labor costs are low, the young and educated population is ready to work, and tariffs and other legal restrictions are low in many cases and being eliminated in others.</p>
<p>Albania&#8217;s location offers a notable trade potential, especially with EU markets &#8211; it shares a border with Greece and is just across the Adriatic Sea from Italy. Albania has also entered into free trade agreements with all Balkan countries creating the opportunity for trade throughout the region.</p>
<p><strong>A surprising fact: the biggest foreign investor in Albania is a Canadian company: Banker’s Petroleum.  </strong></p>
<p>Major foreign investors in Albania</p>
<p>&nbsp;</p>
<table cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="middle"><strong>Company name</strong></td>
<td valign="middle"><strong>Country</strong></td>
<td valign="middle"><strong>Sector</strong></td>
</tr>
<tr>
<td valign="middle"><strong>Bankers Petroleum </strong></td>
<td valign="middle">Canada</td>
<td valign="middle">Oil and Gas Production</td>
</tr>
<tr>
<td valign="middle"><strong>AMC</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">Telecommunications</td>
</tr>
<tr>
<td valign="middle"><strong>Kurum</strong></td>
<td valign="middle">Turkey</td>
<td valign="middle">Metallurgy</td>
</tr>
<tr>
<td valign="middle"><strong>Vodafone</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">Telecommunications</td>
</tr>
<tr>
<td valign="middle"><strong>Edil Centro</strong></td>
<td valign="middle">Italy</td>
<td valign="middle">Manufacturing</td>
</tr>
<tr>
<td valign="middle"><strong>Consortium Atermon s.a – Roder &amp; Blackwell Consultig</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">Energy</td>
</tr>
<tr>
<td valign="middle"><strong>Titan Cement Group &#8211; Antea Cement</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">General Manufacturing</td>
</tr>
<tr>
<td valign="middle"><strong>Lockheed Martin</strong></td>
<td valign="middle">USA</td>
<td valign="middle">Telecommunications</td>
</tr>
<tr>
<td valign="middle"><strong>CALIK (Albtelecom)</strong></td>
<td valign="middle">Turkey</td>
<td valign="middle">Telecommunications</td>
</tr>
<tr>
<td valign="middle"><strong>CEZ Albania<br />
EVN<br />
TAP<br />
Verbund (Ashta Hydro Power)</strong></td>
<td valign="middle">Czech<br />
Austria</p>
<p>Austria</td>
<td valign="middle">Energy Distribution<br />
General Manufacturing<br />
Gas<br />
Energy</td>
</tr>
<tr>
<td valign="middle"><strong>Raiffeisen Bank</strong></td>
<td valign="middle">Austria</td>
<td valign="middle">Banking</td>
</tr>
<tr>
<td valign="middle"><strong>Interalbanian ( Aspis Group)</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">Insurance</td>
</tr>
<tr>
<td valign="middle"><strong>Sigal (Uniqa Group)/ (Acquisition)</strong></td>
<td valign="middle">Austria</td>
<td valign="middle">Insurance</td>
</tr>
<tr>
<td valign="middle"><strong>Bechtel and Enka</strong></td>
<td valign="middle">USA &amp; Turkey</td>
<td valign="middle">Construction</td>
</tr>
<tr>
<td valign="middle"><strong>Kirchberger,Albania</strong></td>
<td valign="middle">-</td>
<td valign="middle">Wood Sanitary Materials</td>
</tr>
<tr>
<td valign="middle"><strong>Airport Partners (Hotchtief)</strong></td>
<td valign="middle">Germany</td>
<td valign="middle">Infrastructure</td>
</tr>
<tr>
<td valign="middle"><strong>Alumil</strong></td>
<td valign="middle">Greece</td>
<td valign="middle">Manufacturing</td>
</tr>
<tr>
<td valign="middle"><strong>Darfo</strong></td>
<td valign="middle">Italy</td>
<td valign="middle">Mining</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Fdi agreements </strong></p>
<p>The Albanian Government has signed agreements on FDI promotion and protection with several countries of the region and others worldwide such as: Ukraine, Macedonia, Slovenia, U.S.A, Turkey, Austria, Bulgaria, Denmark, Egypt, Germany, Russia, Sweden, England, Czech Republic, Netherlands, Malaysia, Romania, Croatia, Poland, Tunisia, and Switzerland.</p>
<p><strong>Business Climate Improvement</strong></p>
<p><strong>Taxes and fiscal burden</strong></p>
<p>The Albanian government has applied a set of liberal fiscal policies during the last two years. These policy measures consist of:</p>
<p>-Since January 1st, 2008 disposal of the corporate income taxes of 20 %, and implementation a “Profit Tax” of 10%. All domestic and foreign companies registered for VAT are subject to the profit tax. The Resident taxpayers are subject to this tax on their worldwide income. Non-resident taxpayers are taxed only on their Albanian source income.</p>
<p>-Tax rates 10% on Personal Income Tax.</p>
<p>-Unification of the simplified profit tax and the tax on small business as defined in the new Law no. 9632, “On local taxes in the Republic of Albania”, dated 30.10.2006. According to this law, local authorities are now responsible for the collection of the new tax.</p>
<p>-Energy price established according to the consumption schedules for businesses.</p>
<p>-A tax exemption of dividends designated for investments.</p>
<p>&nbsp;</p>
<p><strong>Business registering procedures</strong></p>
<p>In the framework of Regulatory Reform, businesses in Albania are only required to register once with the country’s tax authorities.</p>
<p>The National Registration Center (NCR) – “One Stop Shop” began operating in September 2007, providing several important benefits for Albanian Businesses as well as for Foreign Investors.</p>
<p>-All business activity can be registered in one day with a cost of 1 Euro at the One-Stop-Shop Office.</p>
<p>-The application for initial registration of new businesses may be done at the service window at the NRC’s office in Tirana, or in any other NRC service window located in a municipality office. An application may be done at any NRC service window, regardless of the applicant’s seat or location of activity. The On Line business application registrations are allowed. For more detailed information about instructions for registration, please refer to the NRC website at www.qkr.gov.al</p>
<p><strong><br />
Business Licensing</strong></p>
<p>Based on law no. 10081, dated February 23, 2009, which reforms the business licensing process in Albania, the National Licensing Center (NLC) has started its activity as a central public institution, which is subordinate to the Ministry of Economy, Trade and Energy since June 2009.With its one-stop-shop services and shortened, transparent and quick procedures, the NLC reduces the administrative barriers to free enterprise, reduces the costs of business related to the licensing process and minimizes the level of informality, thus improving considerably the business climate in Albania.</p>
<p><strong>For more information please contact:</strong></p>
<p>&nbsp;</p>
<p><strong>Embassy of Albania</strong></p>
<p><strong>130 Albert st, Suite 302</strong></p>
<p><strong>Ottawa, ON, K1H 6H8</strong></p>
<p><strong>Email: </strong><a href="mailto:embassy.ottawa@mfa.gov.al"><strong>embassy.ottawa@mfa.gov.al</strong></a><strong> </strong></p>
<p><strong>Tel: 613 236 30 53</strong></p>
<p><strong>       613 236 41 10 </strong></p>
<p><strong>Fax: 613 236 0804 </strong></p>
<div><strong><br />
</strong></div>

<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=ALBANIA+%E2%80%93+A+COUNTRY+OF+SUPRISING+OPPORTUNITIES+%E2%80%93+Reception+at+the+Embassy+http%3A%2F%2Fkeystep.com%2F%3Fp%3D525" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/albania-a-country-of-suprising-opportunities-reception-at-the-embassy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Things You Should Know About Selling a Business</title>
		<link>http://www.keystep.com/3-selling-business</link>
		<comments>http://www.keystep.com/3-selling-business#comments</comments>
		<pubDate>Tue, 06 Dec 2011 20:43:43 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[selling your business]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=520</guid>
		<description><![CDATA[The cockpit suddenly went quiet. The pilot called air traffic control to request an immediate emergency landing, but it was too late. With no thrust and only a few hundred feet of altitude, Capt. Chesley (Sully) Sullenberger decided his only option was to ditch US Airways flight 1549 into the Hudson River. He greased that landing [...]]]></description>
			<content:encoded><![CDATA[<p>The cockpit suddenly went quiet. The pilot called air traffic control to request an immediate emergency landing, but it was too late. With no thrust and only a few hundred feet of altitude, Capt. Chesley (Sully) Sullenberger decided his only option was to ditch US Airways flight 1549 into the Hudson River.</p>
<p>He greased that landing back on Jan. 15, 2009, but there was no rulebook for landing an Airbus A320 on the Hudson River. Nor did he get to practice a few times with an empty plane to get the hang of it. He had 155 lives in his hands and one shot to get it right.</p>
<p>In a lot of ways, I think selling a business is a little like trying to land a passenger jet in a river: You’ve probably never done it before, you don’t get to practice, and there’s a lot riding on the outcome.</p>
<p>Here are three things I wish someone had told me about selling a business before I went through the process for the first time:</p>
<p><strong>1. Find a “sell-side” intermediary</strong></p>
<p>Like selling a house, you probably want someone to represent you in the sale of your business (either a business broker or a mergers and acquisition professional).</p>
<p>But beware: both buyers and sellers can hire intermediaries. When your broker has a “buy side” mandate, it means he or she has been hired by a buyer to find a company to purchase.</p>
<p>As a seller, you want to make sure your broker does the bulk of the work on the “sell side” (being hired to sell a company); otherwise you run the risk that your broker’s loyalties lie with “buy side” clients.</p>
<p>That can be a problem if they try to deliver your business as a gift to one of their clients without generating multiple bids for your business.</p>
<p><strong>2. Seven drips till you quit</strong></p>
<p>Once you have an intermediary engaged, he or she is going to work with you to develop a long list of prospective buyers. Once you agree to a list, your broker is going to contact prospective buyers to try and get them interested in a conversation about buying your company.</p>
<p>Just like a sales rep, your broker may try to call a prospect once or twice and then give up after the third time if his or her calls have not been returned. The broker will then tell you “they’re not interested.”</p>
<p>But there could be many reasons a phone call goes unreturned, so the old sales adage “seven drips before you quit” is apropos here. Make sure your broker tries a prospective buyer seven different times before writing them off the list.</p>
<p><strong>3. Answering <em>the</em> question</strong></p>
<p>At some point in the process of selling your business, a prospective buyer will ask you, often casually, “Why do you want to sell your business?”</p>
<p>These eight seemingly innocuous words have derailed more deals than any other.</p>
<p>Obviously you don’t want to lie, but there is a right and a wrong way to answer <em>the</em> question.</p>
<p>Answers like “I want to slow down a bit” or “I want to travel” or “We’ve got a child on the way and I want to spend more time at home” communicate to the buyer you plan on winding down when he or she takes over. What buyers really wants to hear is your intention to help them realize the potential locked inside your business.</p>
<p>Here are some suggested responses based on your age.</p>
<p>If you’re under 40, you clearly aren’t ready to “retire,” so you need to communicate that you see an upside in merging your business with theirs: “In order for us to get to the next level, we need to find a partner with more [insert sales people, distribution, geographic reach, capital or whatever the partner brings to the table].”</p>
<p>If you’re between 40 and 55, most people will understand the need to shore up your personal balance sheet: “I’ve reached a time in my life where I want to create some liquidity for the value I’ve created so far, and, at the same time, find a partner who can help us get to the next level.”</p>
<p>If you’re over 55, you can start to talk about retirement, but you want to make sure you communicate that you still have lots of energy and passion for your business. “I’m at a stage where I need to start thinking about retirement. It’s a long way off yet, but I want to be pro-active.”</p>
<p>Good luck navigating your own smooth landing and let us know if we can help you like we helped others by calling Peter Kallai, CEO, Senior Consultant 613-795-8181.<br />
</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=3+Things+You+Should+Know+About+Selling+a+Business+http%3A%2F%2Fkeystep.com%2F%3Fp%3D520" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/3-selling-business/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve Your Business&#8217; Reaction Time</title>
		<link>http://www.keystep.com/improve-businesss-reaction-time</link>
		<comments>http://www.keystep.com/improve-businesss-reaction-time#comments</comments>
		<pubDate>Thu, 27 Oct 2011 19:58:08 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=514</guid>
		<description><![CDATA[A client needs a product similar—but not identical—to one that your company offers. You are able to react quickly and develop an adapted version that meets his needs. That is business agility. And it has just expanded your business in a whole new direction.A client needs a product similar—but not identical—to one that your company [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div id="bdc_content_Main">
<div>
<div>
<h1><span style="font-weight: normal;"><br />
</span></h1>
<div id="BDC_GeneralContent1">
<p>A client needs a product similar—but not identical—to one that your company offers. You are able to react quickly and develop an adapted version that meets his needs. That is business agility. And it has just expanded your business in a whole new direction.A client needs a product similar—but not identical—to one that your company offers. You are able to react quickly and develop an adapted version that meets his needs. That is business agility. And it has just expanded your business in a whole new direction.</p>
<p>An agile business can move quickly to take advantage of opportunities. In today&#8217;s economy, where competition is fierce and the landscape changes fast, agility is increasingly indispensable. Remaining nimble, rather than focusing only on long production runs and standard products, can mean the difference between growth and failure.</p>
<p>Agility can also help a company deal with unforeseen risks, such as new regulations in the industry, or a strong competing product with a lower price.</p>
<p>In many ways, agility for a business is similar to fitness and flexibility for a person. Just as good health allows a person to fight off disease and stress, agility allows a business to better deal with changing markets, competition, client preferences and regulations.</p>
<p>To hone their agility, businesses can follow these key steps:</p>
<p><strong>Focus</strong><br />
Determine your company&#8217;s core competencies. These are the things that your business does best, that your customers most value and that, ideally, your competitors can&#8217;t duplicate easily. Knowing these competencies can help in a variety of ways. For example, you may determine that your company&#8217;s core competency is expertise in a particular type of motor. You can then decide to leverage that expertise to develop that type of motor for varied products in varied industries.</p>
<p>But core competencies go beyond specific products. They can also include technical knowledge or expertise, a manufacturing process, good relationships with clients and suppliers, an extensive distribution network or simply a solid team of employees.</p>
<p><strong>Relevance</strong><br />
Next, determine the markets for the products or services that stem from your core competencies. For whom does the company stand out? How can you make money from this distinctiveness?</p>
<p>Market research is key at this stage. It may be helpful to hire an outside consultant to help systematically evaluate the opportunities available in markets near and far.</p>
<p><strong>Versatility</strong><br />
Once your market is decided on, it&#8217;s time to assess how you can best serve it.</p>
<p>If your company&#8217;s capacity to generate value is based primarily on its investment in equipment, then you will need volume to make this investment profitable. Equipment planning plays an important role at this stage.</p>
<p>If, on the other hand, your value is based primarily on know-how or experience, it will be easier to adapt to variations in market opportunities. In this case, you should choose your equipment to make the most of the firm&#8217;s knowledge.</p>
<p><strong>Lean operations</strong></p>
<p>The goal of lean operations is to reduce waste—activities that don&#8217;t add value— in your business. Lean operations allow you to provide your product or service as quickly as possible, without sacrificing quality or increasing cost. In fact, they may reduce cost. To foster lean operations, you should eliminate or simplify all processes that don&#8217;t ultimately create value for your customer.</p>
<p>Ask yourself, what is needed to make the company&#8217;s operations efficient and effective? Which activities add value and which don&#8217;t?</p>
<p><strong>Commitment and teamwork</strong></p>
<p>Staff the company with individuals who have the right aptitudes and attitude. Make them aware of what the company is all about. Give them the opportunity to participate in a common challenge. Act as a coordinator and a facilitator. Take care of those people who look after the company. Encourage a culture of inclusiveness.</p>
<p><strong>Continuous improvement</strong><br />
Make it a priority that your company is always becoming better at what it does. Committing to a process of <a href="http://www.bdc.ca/EN/advice_centre/articles/Pages/production_planning_guide.aspx">continuous improvement</a> means a constant focus on improving productivity and quality. It&#8217;s a process that never stops.</p>
<p><strong>Simplicity</strong><br />
Make administration as light as can be. What information is truly needed? Why? When?</p>
<p>You can avoid decision bottlenecks by clearly assigning roles and responsibilities. Transparent accountability is essential. Decide who is responsible for making decisions, who has input, who implements decisions and who follows up.</p>
<p><strong>Vigilance</strong><br />
Closely monitor trends and changes in the company&#8217;s business environment. Keep data about your key performance indicators (KPIs) at your fingertips so you will quickly notice any developments in your business.</p>
<p>Competitive intelligence is the process of maintaining up-to-date information on your competitors. It&#8217;s important to take a focused approach to gathering this intelligence. Decide what type of information you need for strategic reasons, and then assign clear responsibilities for collecting, organizing and analyzing it.</p>
<p>Gather information about your industry that can help you improve your strategic approach and specific processes. Be sure to evaluate how applicable these strategies will be to your particular business. What works for one company may not work for another that has a different strategic direction, business model or workforce composition.</p>
</div>
</div>
</div>
</div>
</div>
</div>

<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=Improve+Your+Business%E2%80%99+Reaction+Time+http%3A%2F%2Fkeystep.com%2F%3Fp%3D514" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/improve-businesss-reaction-time/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 easy steps to develop a simple, but effective marketing plan</title>
		<link>http://www.keystep.com/5-easy-steps-develop-simple-effective-marketing-plan</link>
		<comments>http://www.keystep.com/5-easy-steps-develop-simple-effective-marketing-plan#comments</comments>
		<pubDate>Sat, 22 Oct 2011 22:20:47 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[market strategy]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[strategic marketing plan]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=509</guid>
		<description><![CDATA[Doing business without a marketing plan is like driving without a map. You may get to your destination &#8211; eventually &#8211; but you risk making time-consuming and costly errors along the way. You might be assuming there&#8217;s demand for your product when there isn&#8217;t, for example. Your services might be priced too low. Or you [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div id="bdc_content_Main">
<div>
<div>
<div id="BDC_GeneralContent1">
<p>Doing business without a marketing plan is like driving without a map. You may get to your destination &#8211; eventually &#8211; but you risk making time-consuming and costly errors along the way. You might be assuming there&#8217;s demand for your product when there isn&#8217;t, for example. Your services might be priced too low. Or you could be venturing into a market that is impenetrable because of regulatory restrictions.</p>
<p><strong>Marketing plan = confidence</strong><br />
The only way to start a business venture with confidence is to develop a good marketing plan &#8211; one that&#8217;s backed up with facts and research. This document clearly shows how you&#8217;ll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that your business has a good chance of being successful.</p>
<p>Contrary to popular belief, a marketing plan is not a one-time effort destined to sit in a binder on your desk. On the contrary, it should be updated on a regular basis to reflect the changing needs of your business and customers.</p>
<p>There are many different models for marketing plans. Here are five essential ingredients.</p>
<p><strong>1. Do a situation analysis</strong><br />
Many companies start with a SWOT analysis, looking at their firm&#8217;s strengths, weaknesses, opportunities and threats. This involves identifying your competitors, understanding exactly how they operate and becoming familiar with their strengths and weaknesses.</p>
<p><strong>Strengths</strong> are any competitive advantage, skill, expertise, proficiency, talent or other factor that improves your company&#8217;s position in the marketplace and can&#8217;t be easily copied. Examples are a well-trained sales team, low staff turnover, high consumer retention or low production costs due to superior technology.</p>
<p><strong>Weaknesses</strong> are the factors that reduce your company&#8217;s ability to achieve its objectives independently. Examples include unreliable delivery, outdated production tools, insufficient marketing efforts and a lack of planning.</p>
<p><strong>Opportunities</strong> are ways for your business to grow and be more profitable. These can include seeking new markets, managing technological change or addressing new consumer trends. You need to look at how your company&#8217;s main skills can be used to take advantage of these opportunities.</p>
<p><strong>Threats</strong> are barriers to entry in your primary markets, such as a labour shortage, legislative hurdles or detrimental economic or political developments.</p>
<p><strong>2. Develop a target market profile</strong><br />
<strong>Demographic portrait</strong><br />
Here you want to demonstrate that you know your customers inside and out, including their expectations and their whims. Your profile should include basic demographic portraits that paint a clear portrait of your clients. Look at characteristics such as age, sex, profession or career, income level, level of educational attainment and geographic location.</p>
<p><strong>Estimated demand</strong><br />
You&#8217;ll want to provide research that shows the estimated demand for your product or service as well as the rate at which that demand is expected to grow. This builds confidence within financial institutions that your business has growth potential.</p>
<p><strong>Purchase motivation</strong><br />
It&#8217;s also important to understand exactly what motivates customers to buy. Are your clients looking for savings or a way to simplify their lives, for example, or are they just shopping for pleasure? Ask yourself why they would buy your product or service. In the same vein, you may want to know what keeps customers away from your competitors&#8217; products or services. Are they too costly? Do they lack something unique? These insights will help you develop a product or service that outshines the competition.</p>
<p><strong>3. Set clear marketing objectives</strong><br />
Here you describe the desired outcome of your marketing plan with attainable and realistic objectives, targets and a clear time frame.</p>
<p>The most common approach is to use marketing metrics. For example, your market objectives could look at total market share and segments, the total number of customers and percentage retained, the proportion of your potential market that makes purchases and the size or volume of those purchases.</p>
<p><strong>4. Determine your marketing strategy</strong><br />
Once you&#8217;ve determined your objectives and targets, it&#8217;s time to look at how you&#8217;ll promote your business to prospective customers. Strategies typically cover the Four Ps of marketing: product, price, place and promotion.</p>
<p>Your choice of marketing vehicles will be governed by the profile of your target market, so you need to understand how different vehicles reach different audiences. Don&#8217;t always assume you have to spend money on costly advertising. If you have a niche audience, for example, you can take advantage of low-cost marketing strategies such as e-mail. The costliest options are usually advertising, sales promotions and public relations campaigns. Referrals and networking are lower-cost ways to reach customers,and e-marketing is a powerful strategy because it is inexpensive and effective in reaching target markets.</p>
<p><strong>5. Do your financials</strong><br />
A marketing plan without financials has little clout. Financials can also be included in a general business plan.</p>
<p>One document you&#8217;ll need to produce is a budget and sales forecast. This needn&#8217;t be complex; in fact, it&#8217;s wise to keep it simple. It may help to start with the following questions:</p>
<ul>
<li>How much do you project that you will sell?</li>
<li>What will you be charging?</li>
<li>What will it cost to produce your products or deliver services?</li>
<li>What will be your basic operating expenses? Be sure to include recruitment costs and salaries here</li>
<li>How much financing will you need to run your business?</li>
<li>Answering these questions will help you determine your projected income and expenses.</li>
<li>A break-even analysis is another important step in developing your marketing plan. This analysis shows exactly how much you need to sell to cover your costs of doing business. If you can surpass your break-even point and easily bring in more than the amount of sales revenue needed to meet your expenses, you stand a good chance of making a profit.</li>
</ul>
<p>Once you&#8217;ve done this important homework, the next step is to find an expert to help you put together a fully developed strategic marketing plan. we can help you design a plan customized to your company&#8217;s needs.</p>
</div>
</div>
</div>
</div>
</div>
</div>

<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=5+easy+steps+to+develop+a+simple%2C+but+effective+marketing+plan+http%3A%2F%2Fkeystep.com%2F%3Fp%3D509" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/5-easy-steps-develop-simple-effective-marketing-plan/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting sales to perform</title>
		<link>http://www.keystep.com/sales-perform</link>
		<comments>http://www.keystep.com/sales-perform#comments</comments>
		<pubDate>Fri, 21 Oct 2011 13:17:35 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[increasing sales]]></category>
		<category><![CDATA[Sales performance]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=486</guid>
		<description><![CDATA[You’re half-way through the quarter and one of your sales representatives is not delivering. You want to correct the situation but you have nothing on paper setting out the person’s targets. Like many entrepreneurs, you may be making a common error —trying to run a business without a sales plan. You can’t manage results. You [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>
<div id="bdc_content_Main">
<div>
<div>
<h1><span style="font-weight: normal;"><br />
</span></h1>
<div id="BDC_GeneralContent1">
<p>You’re half-way through the quarter and one of your sales representatives is not delivering. You want to correct the situation but you have nothing on paper setting out the person’s targets. Like many entrepreneurs, you may be making a common error —trying to run a business without a sales plan.</p>
<p>You can’t manage results. You can only manage the activities that lead to those results. A sales plan is focused on how you’re going to specifically reach your sales goals, whether it’s by acquiring new business or by growing existing business.</p>
<p>A sales plan is a practical tool that you can use to proactively manage your sales team and document what is expected of them.  If it’s not written down, it’s not going to happen.</p>
<p>Following are a few pointers to put together a winning sales plan:</p>
<ul>
<li>Make sure your plan is simple, concise and easily revised. Keep in mind that it’s a document you need to revisit on a regular basis in order to track ongoing performance.</li>
<li>Stick to what is measurable, so that you can easily monitor progress, i.e. number of calls, prospects, account reviews, client referrals and leads.</li>
<li>Along with company-wide sales strategy, be sure that every sales team member has an individual sales plan. Consider key factors such as the nature of the territory and sales representative experience. Adjust goals accordingly.</li>
<li>Ask sales team members to devise their individual sales plans; this ensures that they are accountable for their commitments and helps them set realistic and attainable goals.</li>
<li>Ensure each sales team member develops specific tactics; i.e. “I will hold 12 seminars in order to attract 136 potential clients.”<br />
Or, “I will send 35 letters a month to existing clients to offer them our new product.”</li>
<li>Ensure your sales people have “stretch” goals that challenge them personally and keep your business growing.</li>
<li>The plan should have the right balance of “hunting”, which is acquiring new business, and “farming”, which is developing existing business with current clients. “Farming” can be a more cost-effective use of your sales team’s time because the client relationship has already been established.</li>
<li>Don’t forget the skills development component of your plan.  You should document what skills your sales people need to improve in order to bring your company more business.  For example, a team member might need stronger presentation or negotiation skills. They can then seek out seminars or other learning opportunities to develop those skills.</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>

<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=Getting+sales+to+perform+http%3A%2F%2Fkeystep.com%2F%3Fp%3D486" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/sales-perform/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lure of Commercialization Support Programs – The Questions to Ask</title>
		<link>http://www.keystep.com/lure-commercialization-support-programs-%e2%80%93-questions</link>
		<comments>http://www.keystep.com/lure-commercialization-support-programs-%e2%80%93-questions#comments</comments>
		<pubDate>Sun, 10 Apr 2011 19:33:49 +0000</pubDate>
		<dc:creator>Dennis Nazarenko</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Commercialization]]></category>
		<category><![CDATA[new product development]]></category>
		<category><![CDATA[new technologies]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=457</guid>
		<description><![CDATA[One of the roles of government is to foster societal economic growth.  Depending on the market sector various tools are used to incentivize or assist industry to achieve this growth. Government programs can be structured to support SMEs, large corporations, minority groups, regional market subsectors, etc. depending on the economic priorities set by government. Within [...]]]></description>
			<content:encoded><![CDATA[<p>One of the roles of government is to foster societal economic growth.  Depending on the market sector various tools are used to incentivize or assist industry to achieve this growth. Government programs can be structured to support SMEs, large corporations, minority groups, regional market subsectors, etc. depending on the economic priorities set by government.</p>
<p>Within the technology sector key tools include tax based incentives, international market assistance and technology commercialization programs. Technology commercialization support itself can take many forms.  Common elements include such aspects as:</p>
<ul>
<li>Networking support:
<ul>
<li>bringing together business and researchers,</li>
<li>facilitating partnerships with prospective customers,</li>
<li>international door opening;</li>
</ul>
</li>
<li>Financial support for everything from proof of concept to pilot projects;</li>
<li>Support for market research and customer facing marketing.</li>
</ul>
<p>For a company faced with the challenge of bringing technology to the market, the potential for commercialization support can be enticing.  And in many cases it can be leveraged successfully.  But the attractiveness of an apparent helping hand also needs to be carefully considered.</p>
<p>Here are ten questions to ask yourself about technology commercialization support programs.</p>
<ol>
<li>What programs exist that can meet my specific needs?</li>
<li>Do I truly understand the nature of the market I am pursuing and whether available support programs are appropriate to help meet my company’s business goals?</li>
<li>Is it worth applying for government funding or is there a way to get this done with my internal resources?</li>
<li>Will involvement with this program help or slow us down in the time it takes to get to market?</li>
<li>How could this funding be spent?  Could I cover all my project expenses?  If not in whole, what % and whet type of costs eligible?</li>
<li>What will be my return on this money and how quickly?</li>
<li>Are the potential partnerships to be gained helpful to my organization?</li>
<li>How do I apply?   How much time and effort will it take to get to the money?  What are my chances of success in receiving the funding?</li>
<li>How do I get to know decision makers?  Or should I hire consultants that worked with the program before to help me out?</li>
<li>Are there conditions on the acceptance of funding and are the terms compatible with my business plan?</li>
</ol>
<p>Keystep has considerable knowledge and experience with government technology commercialization support programs.  We have worked with many startup and growth stage companies to identify, evaluate and pursue programs suitable to the company’s needs.  Our experience can help you navigate a sometimes complex array of programs, quickly and efficiently.  Feel free to contact us if you would like assistance in evaluating or pursing various technology assistance programs.</p>
<p>Dennis Nazarenko<br />
E-mail: <a href="mailto:d.nazarenko@keystep.com">d.nazarenko@keystep.com</a><br />
Direct: 613-513-5106</p>
<p><img src="webkit-fake-url://6B81CA30-9C58-48DF-8D6C-D70ADC50FBDA/pastedGraphic.pdf" alt="pastedGraphic.pdf" /><br />
</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=The+Lure+of+Commercialization+Support+Programs+%E2%80%93+The+Questions+to+Ask+http%3A%2F%2Fkeystep.com%2F%3Fp%3D457" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/lure-commercialization-support-programs-%e2%80%93-questions/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do you have the emotional intelligence to succeed?</title>
		<link>http://www.keystep.com/emotional-intelligence-succeed</link>
		<comments>http://www.keystep.com/emotional-intelligence-succeed#comments</comments>
		<pubDate>Sun, 27 Mar 2011 19:26:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[human resources]]></category>
		<category><![CDATA[managing]]></category>
		<category><![CDATA[people management]]></category>
		<category><![CDATA[personalities]]></category>
		<category><![CDATA[personality profiling]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=436</guid>
		<description><![CDATA[There is no denying that being coachable is fundamental to your personal growth and development in whatever field you have chosen to pursue. If you are not willing to stretch the boundaries of what you know and challenge your own deeply held beliefs and assumptions, success may prove somewhat elusive. This is particularly true in [...]]]></description>
			<content:encoded><![CDATA[<p>There is no denying that being coachable is fundamental to your personal growth and development in whatever field you have chosen to pursue. If you are not willing to stretch the boundaries of what you know and challenge your own deeply held beliefs and assumptions, success may prove somewhat elusive.</p>
<p>This is particularly true in the business world, whether you are a sharp and ambitious grad fresh from an MBA program, an engineer turned entrepreneur, or an experienced executive struggling with flat or stagnant growth. There are always benefits to be gained from considering another perspective or the insight of someone who has already overcome a similar challenge.</p>
<p>This of course requires a willingness to step back, take a hard and honest look at yourself and your situation, and acknowledge where there may be room for improvement. Consider it a purely mercenary and self-serving process – there are mentors and strategic advisors out there somewhere with the answers you need, your mission should be to pick the brains of as many of them as possible to up your game.</p>
<p>To lever their insight, you must be receptive and appreciative of frank and honest feedback. That is, you must be coachable. There is no room here for defensiveness and fragile egos in need of regular stroking. To be truly coachable takes no shortage of emotional intelligence, or EQ, a concept popularized by <a href="http://danielgoleman.info/">Daniel Goleman</a>.</p>
<p>IQ, the traditional measure of cognitive intelligence, focuses on one&#8217;s intellectual, analytical, logical and rational abilities. EQ, however, looks at an individual&#8217;s ability to cope with stress, crises and unpleasant situations. Someone with a high EQ is adept at reading and understanding the nuances of other people. They are good teambuilders, dealmakers and leaders.</p>
<p>Goleman identified the five domains of EQ as:</p>
<ul>
<li>Knowing your emotions.</li>
<li>Managing your own emotions.</li>
<li>Motivating yourself.</li>
<li>Recognizing and understanding other people&#8217;s emotions.</li>
<li>Managing relationships, ie., managing the emotions of others.</li>
</ul>
<p>Someone with a high EQ is therefore a confident and well-rounded individual who can accept constructive feedback and criticism in the spirit in which it is intended. On the other hand, they can provide criticism and feedback in a manner that is empathetic to its intended recipient to ensure a positive experience all around.</p>
<p>But people who have a low EQ, and may therefore be lacking confidence, self-esteem and/or emotional security, will find it that much more difficult to effectively coach or be coached, because they will more easily get their hackles up, feel put down, or be fearful of moving out of their comfort zone. How brilliant they are in a purely cognitive sense doesn’t really matter. Consider the classic stereotype of the socially inept nerd who has achieved great things academically but is still unsuccessful.</p>
<p>The good news is that there is always opportunity for improvement. While IQ peaks and levels off at around 17 years of age, the qualities of a strong EQ can be developed at any age through coaching and practice. It is not an easy process. Nor is it a skill set that can be acquired simply by reading a book or two. It takes consistent focus with a qualified coach to master Goleman’s five domains as outlined above.</p>
<p>The value of cultivating a strong EQ in yourself and your team should not be overlooked. When it comes to hiring new staff, their experience and technical qualifications for the job must be weighed against how they present themselves as a well-rounded, confident and balanced individuals. This is crucial to building a strong team made up of people who can effectively communicate, collaborate and confidently provide you with the frank feedback that will strengthen the entire organization.</p>
<p>If need assistance,  KEYSTEP can help.</p>
<p>Leo Valiquette<br />
E-mail: <a href="mailto:l.valquette@keystep.com">l.valquette@keystep.com</a><br />
Direct: 613-769-9479</p>
<p>Twitter:@LeoValiquette</p>
<p><img src="webkit-fake-url://72E53593-DC05-4F7C-A9DE-E681FF25B595/pastedGraphic.pdf" alt="pastedGraphic.pdf" /><br />
</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=Do+you+have+the+emotional+intelligence+to+succeed%3F+http%3A%2F%2Fkeystep.com%2F%3Fp%3D436" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/emotional-intelligence-succeed/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The last hour? Isn’t that too late for finding an interim CEO?</title>
		<link>http://www.keystep.com/hour-isn%e2%80%99t-late-finding-interim-ceo</link>
		<comments>http://www.keystep.com/hour-isn%e2%80%99t-late-finding-interim-ceo#comments</comments>
		<pubDate>Thu, 10 Mar 2011 22:23:05 +0000</pubDate>
		<dc:creator>Peter Kallai</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[interim CEO]]></category>
		<category><![CDATA[interim management]]></category>
		<category><![CDATA[succession planning]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=429</guid>
		<description><![CDATA[The other day I was meeting with an IT services company. The Owner/CEO was very interested in my experience and skills considering that I had contributed to the dramatic growth of several companies in the past. After chatting for quite some time, I asked him how sales had been.   “Sales were a bit down in [...]]]></description>
			<content:encoded><![CDATA[<p>The other day I was meeting with an IT services company. The Owner/CEO was very interested in my experience and skills considering that I had contributed to the dramatic growth of several companies in the past.</p>
<p>After chatting for quite some time, I asked him how sales had been.   “Sales were a bit down in 2010&#8230;.but we are now developing a new software product that will be a blockbuster in the coming year,” he replied.</p>
<p>“How profitable were you?”  “Not very profitable right now,” he said. “We managed to break even last year, but we had to work really hard in the second half of the year as we lost one of our most important customers as they brought all outsourced work in house and cut their reliance on our supply and support resources.”</p>
<p>Twenty or 30 minutes into the conversation about how company was positioned to improve sales and performance, we got to the real stuff. The Owner/CEO told me he was looking for a new CEO because he had cancer. He missed six months of work in 2010 for surgery and recovery after he was diagnosed.  Given this situation, he had decided to leave the company. He hoped that his employees would buy him out, but was uncertain as to who would succeed him as CEO.</p>
<p>The new CEO would be responsible for ensuring the payments from the buyout were made to him and that the company got back into the black. I asked how this new CEO would be compensated. He said the new CEO would have be charged out to customers to earn his way on various IT projects, because there was just not enough revenue for him to draw a salary. However, there would be some options on the table, or the company could be bought for cash right now, if I was interested. I wondered how I was going to pay myself, or the departing owner. There would have to be a quick and dramatic performance improvement at the time when a significant customer was lost and no proof that the new product would attract additional ones.</p>
<p>When I left that meeting, I wondered how many owner-managed companies are out there with no back up plans or back up CEOs. Would they face a similar circumstance of loss of business, loss of revenues and profitability in a similar situation? It’s too late to find an interim or replacement CEO when the chips are down. Would you not want to make sure that you can keep your business running well and capable of paying your people and yourself?</p>
<p>We at Keystep provide consulting services, sit on company boards and provide interim executive services for when you need them. But please call us a long time beforehand so that we can both be ready. No one can predict with any certainty when such services will be needed. If you wait till you need them, it will be too late.</p>
<p>We at Keystep can help.</p>
<p>Peter Kallai, MBA, PMP<br />
E-mail: <a href="mailto:p.kallai@keystep.com">p.kallai@keystep.com</a><br />
Direct: 613-795-8181<br />
Skype: peterkallai1</p>
<p><a href="http://www.keystep.com/wp-content/uploads/2010/12/logo.png" rel="shadowbox[post-429];player=img;"><img title="logo" src="http://www.keystep.com/wp-content/uploads/2010/12/logo.png" alt="" width="16" height="16" /></a><br />
</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=The+last+hour%3F+Isn%E2%80%99t+that+too+late+for+finding+an+interim+CEO%3F+http%3A%2F%2Fkeystep.com%2F%3Fp%3D429" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/hour-isn%e2%80%99t-late-finding-interim-ceo/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The How to and Why Bother of Media Relations: Part II</title>
		<link>http://www.keystep.com/bother-media-relations-part-ii</link>
		<comments>http://www.keystep.com/bother-media-relations-part-ii#comments</comments>
		<pubDate>Fri, 25 Feb 2011 02:37:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://www.keystep.com/?p=419</guid>
		<description><![CDATA[Picking up from where we left off last week, here is the rest of my top 10 considerations for dealing with the media. 6) Do the right people know who you are? When a journalist writes about your company, what it does, where it’s going and the likelihood of it actually getting there, he or [...]]]></description>
			<content:encoded><![CDATA[<p>Picking up from where we left off last week, here is the rest of my top 10 considerations for dealing with the media.</p>
<p><strong>6) Do the right people know who you are?</strong> When a journalist writes about your company, what it does, where it’s going and the likelihood of it actually getting there, he or she needs sources. Sure, you may be tickled by the prospects for your brave new enterprise, but yours may not be the most objective opinion. The journalist may be looking for the third-party perspective of analysts who can provide a frank assessment of your prospects. So it pays to put yourself on the radar of the analysts who follow your industry. Other sources of interest to a journalist could be your investors and even competitors. And, again, don’t overlook the value of testimonials from happy customers.</p>
<p><strong>7) Be prepared:</strong> When you engage the media, questions can come from all directions. Expect the unexpected. That doesn’t mean you should view the journalist with suspicion and expect to be ambushed with inappropriate questions. Perhaps the journalist is looking to follow up on old news, such as whether the company is still on track to reach profitability by a certain date, or if those hiring plans you mentioned a year ago worked out, what your future growth plans are, etc. When arranging an interview time, confirm what the journalist would like to discuss.</p>
<p>If you still find yourself caught flat-footed by a question, never be afraid to say, “I don’t know. I’ll have to get back to you on that.”</p>
<p><strong> <img src='http://www.keystep.com/wp-includes/images/smilies/icon_cool.gif' alt='8)' class='wp-smiley' /> Keep it simple, stupid:</strong> That doesn’t mean talk to the journalist like he or she is an idiot. If they want something dumbed down, they’ll ask and you should accommodate. Better to take the time and demonstrate patience with questions that require something be explained in terms a 10-year-old would understand than risk a miscommunication. In the age of viral social media, retractions and correction notices do little to yank back errors that may be damaging to your company, or at least confusing for busy readers who want their information delivered in clear and obvious terms.</p>
<p><strong>9) Good stories have drama, conflict and resolution:</strong> Journalists looking to tell a good story hate to hear that everything is perfect and peachy keen. That doesn’t mean they’re looking for trouble where there isn’t any, they just know the skies can’t be sunny and clear all the time. Don’t be afraid to be frank about challenges your business has faced. Instead, take it as an opportunity to talk about how you’ve persevered and overcome and the lessons you’ve learned. What you’ve learned in the School of Hard Knocks can help paint you as a seasoned and capable executive. It also makes for compelling reading that can imbed you in readers’ minds far better than a write up about your latest product’s bells and whistles.</p>
<p><strong>10) Don’t hide:</strong> Sometimes, what you don’t want the world to know gets out at the most inconvenient times. Perhaps it’s bad news, or just news you’re not ready to share. It’s often better to set the record straight than ignore a journalist with a scoop that’s been obtained through avenues beyond your control. The journalist may have already scraped up enough information to run with a story before they even pick up the phone to call you. Don’t throw away the chance to tell your side of the story and clear up any possible misinformation. Dodging the media is often perceived as a sign that you have something to hide, which only adds fuel to the fire.</p>
<p>On the other hand, don’t feel pressured to give that interview before you’re certain about what it is you want to say. Take the call, garner exactly what it is the journalist is looking for, and arrange for the interview to take place at a more suitable time. But appreciate the fact that the journalist likely has a deadline and an editor breathing down his or her neck.</p>
<p><strong>In conclusion:</strong></p>
<p>Journalists, by and large, are looking for compelling content that provides something of value to their readers. This is particular true of trade and industry pubs that are struggling to make do in the face of budget and staff reductions. The easier you can make their jobs, the greater the value you can provide to them, the more receptive they will be. The media can be a powerful means through which to promote your value proposition to potential partners, investors and customers, but it takes considerable time and effort to engage with them and build fruitful relationships.</p>
<p>Leo Valiquette<br />
E-mail: l.valquette@keystep.com<br />
Direct: 613-769-9479</p>
<p>Twitter:@LeoValiquette</p>
<p><a href="http://www.keystep.com/wp-content/uploads/2010/12/logo.png" rel="shadowbox[post-419];player=img;"><img title="logo" src="http://www.keystep.com/wp-content/uploads/2010/12/logo.png" alt="" width="16" height="16" /></a><br />
</p>
<div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/home/?status=The+How+to+and+Why+Bother+of+Media+Relations%3A+Part+II+http%3A%2F%2Fkeystep.com%2F%3Fp%3D419" title="Post to Twitter"><img class="nothumb" src="http://www.keystep.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter-micro3.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
			<wfw:commentRss>http://www.keystep.com/bother-media-relations-part-ii/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

