Atlantis Scientific is a software-development company. Its primary focus, radar-image processing, allows Earth-observation experts and resource companies to see and analyze the Earth in all weather conditions through use of satellite or airborne radar. This is useful for a wide range of functions, from monitoring the activity of volcanoes or changes in coastal shorelines to observing the degree of earth-sinking around mining operations. Radar-image processing has been in use in the military for quite some time, but is now being commercialized for civil applications.

Atlantis has recently developed several desktop software products that process data received from radar satellites. To achieve their strategic growth goals, the management of Atlantis needed to find out how they could scale up marketing efforts and maximize sales of their products.

Keystep conducted a set of internal and external analyses of Atlantis Scientific and led the development of a product and marketing strategy. One of the most important aspects of this project was working directly with the company’s internal team. All managers were involved and informed throughout the project—without having unnecessary time diverted from their operational responsibilities.

The product and marketing plans developed through our work at Atlantis Scientific are expected to increase the company’s revenues five times over current levels in the next three years.