Engineers, scientists and other technical staff:

• wishing to start a business venture
  
  
• with recently acquired responsibility for a business unit or business line in an existing company
  
  
• with recently acquired or aspirations for responsibility in business development, new product development or marketing
  

R&D and technical managers

• wishing to start a business venture
  
  
• with recently acquired responsibility for a business unit or business line in an existing company
  
  
• with recently acquired or aspirations for responsibility for business development, new product development or marketing
  

Technology entrepreneurs

• who are in the process of developing their business plans for a startup or a spin-off company
  
  

Analysts, consultants

• who would like to assist technical people in the development of business plans
  
  

Business managers, business unit managers, business development managers

• who would like to develop business plans for their teams and would like to learn more about the business planning process
  
  

Presidents, CEOs, COOs and General Managers

• who for the first time manage a start-up or an early stage technology company